Marketing of Ill manors

To be successful films rely on marketing to them achieve this. Ill manors (2012) is a British film. Research it and how it was marketed and promoted.

Ill manors is a film written and directed by singer Plan B. He used this as an essential marketing tool alongside his album, he did this by basing his music and film around the same themes. Plan B also links the film with his music by the film focusing on eight core characters, and their circles of violence as they struggle to survive on the streets, each story links with one another and each story can be represented by one of his rap songs. The production company that worked alongside Plan B to create this were BBC Films, a large British production company who have also produced films such as 'Streetdance 3', 'An Education' and 'Fish Tank'.

Plan B found it very difficult to finance his film however he eventually secured finance however the budget was £100,00 which is considered very low compared to a film produced in the USA. Posters were the main way that Plan B advertised his film, they first advertised through posters on 8th May, following this he advertised through the Empire magazine's website.. The posters however were very effective in advertising the film, this may have been due Plan B creating 8 different posters which would have attracted a lot of different attention. The trailer was then released in May 2012.  The premiere was on the 30th May 2012 and this took place in London's Leicester square. The screening attracted several British recording artists such as Alesha Dixon, Professor Green, Ed Sheeran, Tinie Tempah, Wretch 32 and Alexandra Burke.

The film was then released to 191 cinemas in the United Kingdom and Republic of Ireland by Revolver Entertainment on 6th June 2012. It was then released in the Netherlands on 30th August 2012 and was also screened at the Toronto International Film Festival and the Festival do Rio in September 2012. It was not released on DVD until October 8th 2012 however it contained footage which was not broadcasted in the cinemas which meant that people who had seen the film in cinemas may want to buy the DVD as it has some extras.

Social Media was used as a method of free marketing strategy, he was able to create a Facebook and Twitter page, this meant that he could gain publicity as social media is very popular and used worldwide and this was a very effective method of marketing without having to pay. The social media sites for Ill Manors were very popular with the verified twitter page having 3669 followers and the Facebook page having 31,616 likes. Plan B, the artist himself had his own Facebook page which had 9,003,276 likes, this would also gain publicity for the film.

There was also a website for the film, the website showed many features which gained publicity such as showing the trailer, reviews from celebrities, a synopsis, a link to the album and stills from the filming. Again the website was a very clever was of marketing the film because the internet is a very wide used system and creating a website does not cost. This working alongside the posters would have gained attention and this is why Ill manors was quite a successful film in the UK.