What is the importance of technological convergence for institutions and audiences?
(Production Distribution and Exhibition)
Technological Convergence is is combination of different technologies to create new ones, some examples of these could be smart phones and games consoles, this is because they use different features in the one object. Smart phones are examples of media convergence because within a mobile phone you have the ability to make a phone call, send a text, browse the internet, use a camera or video camera, listen to music and it is also a storage device. Technological Convergence is an important part of the media industry and we can not only create very successful products but also help companies in the film industry. I will link this topic to my two case studies, being Ill Manors and Skyfall.
Technological convergence is important in the production of ills as it gives the producers the opportunity to use new technology to improve and expand their product more. Previously films were filmed on a film reel, including the James Bond series, however Skyfall is the first Bond film to be filmed digitally. Filming digitally is much easier as it means that the footage can be watched back automatically whereas with film reel you must record it multiple times as you can not watch it back. Filming digitally also makes it easier when it comes to editing as with film reels you must convert it to digital to edit and then convert it back to film reel to distribute however with digital you can edit it straight away. Filming digitally is also much cheaper meaning that it is much easier to make the film and due to the camera being less, the company has more money for other things such as possible use CGI.
